Photography | Cinema | Shot Lists | Content Capture Plans | Brand Identity | Post-Event Storytelling
I have been a photographer and editor longer than I have been anything else. I produce shot lists, content capture plans, and post-event storytelling for experiences that need to live online long after the room clears.
Build a content studio with no team, no budget, no audience, and no track record. Then prove the content itself was the engine, not the gear or the algorithm. The harder problem was creative identity: most photographers blend in with each other, and most accounts on Instagram are noise.
Self-taught from the lens up. Built a visual style around contrast, story, and editorial pacing that traveled across nature, portrait, product, and event work. Wrote captions like newspaper headlines so the personality came through before the image did. Used music cues as the spine of post-production rhythm. Designed posting cadence and hashtag strategy from data, not vibes. Engineered an automated organic engagement system that returned 545% ROI on the time saved. Spun up a portfolio site that converted Instagram traffic into bookings.
16,000+ followers on the nature account, 8,000+ on the portrait account, 22.69% engagement rate, 1.9K average likes and comments per nature post, 5.1K average reach per post. 128% lift in photoshoot and videography bookings. Most importantly: a fingerprint visual style I still use to art-direct every production.
