From Concept to Load-Out
From Concept Strategy to Load-Out Execution
Event Production
Event Production
Creative Direction | Activations | Programming | A/V & Content Capture | Vendor & Venue | Post-Event Storytelling
I produce experiences end to end, owning the aesthetic direction, programming, vendors, on-site execution, and the content capture that makes the night live longer than itself. From intimate founder rooms of 25 to global broadcasts of 830.
I produce experiences end to end, owning the aesthetic direction, programming, vendors, on-site execution, and the content capture that makes the night live longer than itself. From intimate founder rooms of 40 to global broadcasts of 830.
300 people every week, in a city that forgets you by Monday.
300 people every week, in a city that forgets you by Monday.
Event Marketing Manager @ Church of the Advent Hope
$80,000 Capital Fundraising
129% Digital Engagement Growth
300+ Weekly In Person & Online Attendees
Event Marketing Manager @ Church of the Advent Hope
$80,000 Capital Fundraising
129% Digital Engagement Growth
300+ Weekly In Person & Online Attendees
Friction
Friction
One organization, three very different rooms, all running simultaneously. Each had its own audience, format, and creative brief, which meant context-switching every week and protecting each room's distinct voice.
The real friction was not the scale but the sameness trap: produce three things that all feel like the same event, and you lose the intimacy that makes each one worth attending. A producer who defaults to one template for everything cannot hold this.
Architecture
Architecture
HOUSE FIRE (collegiate ministry): designed intimate gatherings of 30 to 50 emerging adults at boutique NYC venues and private rooftops, tuning the sensory direction for vulnerability and depth.
WEEKLY MAIN GATHERINGS: produced 300+ person hybrid experiences in person and online, running multi-camera A/V on vMix and OBS, directing a cross-functional video, web, and marketing team through shot lists and capture plans built around each program.
ONE-OFF CHURCH INITIATIVES: led content and social campaigns for standalone events, building 30+ video deliverables and event-specific marketing to extend each one beyond the night itself.
ROI
ROI
Across the three formats: $80K raised, 129% lift in digital engagement, 117% growth in impressions, and a sustained 300-person hybrid attendance baseline with 11% audience growth.
The deeper return was that each room kept its own identity while sharing one producer's instinct. House Fire attendees did not feel like they were at a scaled-down version of the main gathering, and main gathering attendees did not feel like they were at a blown-up House Fire. That distinction is the whole point.
Across the three formats: $80K raised, 129% lift in digital engagement, 117% growth in impressions, and a sustained 300-person hybrid attendance baseline with 11% audience growth.
The deeper return was that each room kept its own identity while sharing one producer's instinct.
House Fire attendees did not feel like they were at a scaled-down version of the main gathering, and main gathering attendees did not feel like they were at a blown-up House Fire. That distinction is the whole point.
Tech Stack
Cisco Webex Broadcasting & Visuals
Cisco Webex Broadcasting & Visuals
Multi Camera & Audio Engineering Management
Multi Camera & Audio Engineering Management
Claude AI
Claude AI
Google Gemini
Google Gemini
ChatGPT
ChatGPT
We had four months to save a conference. We made a movie instead.
Community Experience Consultant @ GYCA
130 Social Media Assets Deployed
15+ Hours of Directed & Finalized Footage
519% Registrant Increase
Friction
The pandemic killed the in-person plan with four months on the clock. The deeper problem was philosophical, not logistical.
A conference is a temporary alternative world, with its own rules, its own atmosphere, its own permission to be different from daily life.
The default reflex for any organization in 2020 was a Zoom webinar, which is just a worse version of the workday.
We would have lost the community entirely by treating the broadcast as a meeting instead of a gathering.
The work was to invent a virtual room that still felt like its own world.
Architecture
Designed the experience backward from a single purpose: an attendee in Kenya and an attendee in Brooklyn should feel they were in the same room.
Began with the pregame, surveying prior attendees to surface real pain points (mental health, faith-based relationships) so the programming answered something the audience was actually asking.
Storyboarded every segment before a single camera rolled. Built a documented capture plan with a deliverable mapped to every shoot.
Directed a five-person media team through 15+ hours of cinema-grade content, including seminars, music videos, and testimonials, all captured on Canon cinema equipment with full lighting setups and graded in Premiere Pro and After Effects.
Built a unified branding kit (logo, type, color, graphic style) so 15 hours of broadcast felt like one show, not 15 pieces.
Deployed a 130-asset social campaign and a Meta Ads engine to carry the priming forward week by week. Rebuilt the website and registration flow for a frictionless entry into the world we were building.
ROI
519% growth in registrations, from 160 attendees to 830+ across 50 countries.
127% Instagram follower growth with a 44% engagement lift. 5% email-to-website conversion rate.
The afterlife was the real proof: community gatherings persisted for a year after the broadcast, 30 to 50 members per session.
The temporary alternative world outlasted the event that built it.
The content library is still being pulled from for acquisition and recaps more than five years later.
Tech Stack
Mailchimp
Mailchimp
Adobe Premiere Pro & After Effects
Adobe Premiere Pro & After Effects
Meta Ads Manager
Meta Ads Manager
Demio Webinar Software
Demio Webinar Software
Affinity Designer
Affinity Designer
Adobe Photoshop
Adobe Photoshop
Founders don't show up twice, unless the room earned it.
Event & Partnerships Lead @ Compose
95% Attendance Retention Rate
Secured 40 High Profile
Community Members
50% Faster VIP Onboarding
Friction
Founders can be the hardest audience to get into a digital room.
They have heard every pitch. They can smell a virtual transactional networking event from the invite.
A poorly curated experience does not just underperform, it burns trust permanently because a founder who had a bad time tells ten other founders.
The CEO needed gatherings that earned the room: a series founders would protect on their calendars and tell peers about without being asked.
Architecture
Treated the guest list as the primary design decision. By closing the door deliberately, we created the room.
Used Gemini Advanced to map audience demographics and surface speakers whose values genuinely matched the founders we were inviting, not just speakers with names.
Negotiated availability and contracts directly with talent representation.
Conducted interviews with key founders across various industries and business volume to identify common friction points.
Researched event and behavioral dynamics from "The Art of Community" and "The Art of Gatherings" to embed into experience design and programming.
Built the CRM and onboarding flow as a continuation of the experience itself, so the first touchpoint felt curated, not corporate.
ROI
95% attendance rate across gatherings. 75 members secured for the invite-only roundtable series.
Launched a 12-week community cohort for Christian entrepreneurs, designing the programming and the rituals that hold 35 to 40 founders together.
The founder cohort continues to engage month over month.
The real metric: founders who would not show up for a typical entrepreneurial mastermind series keep showing up, because the room keeps earning itself.
Tech Stack
Notion AI
Notion AI
Jotform
Jotform
Gemini Advanced AI
Gemini Advanced AI
Canva
Canva
NotebookLM
We had four months to save a conference. We made a movie instead.
We had four months to save a conference. We made
a movie instead.
Community Experience Consultant @ GYCA
130 Social Media Assets Deployed
15+ Hours of Directed & Finalized Footage
519% Registrant Increase
Friction
Friction
The pandemic killed the in-person plan with four months on the clock. The deeper problem was philosophical, not logistical. A conference is a temporary alternative world, with its own rules, its own atmosphere, its own permission to be different from daily life.
The default reflex for any organization in 2020 was a Zoom webinar, which is just a worse version of the workday. We would have lost the community entirely by treating the broadcast as a meeting instead of a gathering. The work was to invent a virtual room that still felt like its own world.
Architecture
Architecture
Designed the experience backward from a single purpose: an attendee in Kenya and an attendee in Brooklyn should feel they were in the same room. Began with the pregame, surveying prior attendees to surface real pain points (mental health, faith-based relationships) so the programming answered something the audience was actually asking.
Storyboarded every segment before a single camera rolled. Built a documented capture plan with a deliverable mapped to every shoot.
Directed a five-person media team through 15+ hours of cinema-grade content, including seminars, music videos, and testimonials, all captured on Canon cinema equipment with full lighting setups and graded in Premiere Pro and After Effects. Built a unified branding kit (logo, type, color, graphic style) so 15 hours of broadcast felt like one show, not 15 pieces.
Deployed a 130-asset social campaign and a Meta Ads engine to carry the priming forward week by week. Rebuilt the website and registration flow for a frictionless entry into the world we were building.
ROI
ROI
519% growth in registrations, from 160 attendees to 830+ across 50 countries. 127% Instagram follower growth with a 44% engagement lift. 5% email-to-website conversion rate.
The afterlife was the real proof: community gatherings persisted for a year after the broadcast, 30 to 50 members per session. The temporary alternative world outlasted the event that built it. The content library is still being pulled from for acquisition and recaps more than five years later.
Tech Stack
Mailchimp
Adobe Premiere Pro & After Effects
Meta Ads Manager
Demio Webinar Software
Affinity Designer
Adobe Photoshop
Founders don't show up twice, unless the room earned it.
Founders don't show up twice, unless the room earned it.
Event & Partnerships Lead @ Compose
95% Attendance Retention Rate
Secured 40 High Profile
Community Members
50% Faster VIP Onboarding
Friction
Friction
Founders can be the hardest audience to get into a digital room. They have heard every pitch. They can smell a virtual transactional networking event from the invite.
A poorly curated experience does not just underperform, it burns trust permanently because a founder who had a bad time tells ten other founders.
The CEO needed gatherings that earned the room: a series founders would protect on their calendars and tell peers about without being asked.
Architecture
Architecture
Treated the guest list as the primary design decision. By closing the door deliberately, we created the room.
Used Gemini Advanced to map audience demographics and surface speakers whose values genuinely matched the founders we were inviting, not just speakers with names.
Negotiated availability and contracts directly with talent representation.
Conducted interviews with key founders across various industries and business volume to identify common friction points.
Researched event and behavioral dynamics from "The Art of Community" and "The Art of Gatherings" to embed into experience design and programming.
Built the CRM and onboarding flow as a continuation of the experience itself, so the first touchpoint felt curated, not corporate.
ROI
ROI
95% attendance rate across gatherings. 75 members secured for the invite-only roundtable series.
Launched a 12-week community cohort for Christian entrepreneurs, designing the programming and the rituals that hold 35 to 40 founders together.
The founder cohort continues to engage month over month.
The real metric: founders who would not show up for a typical entrepreneurial mastermind series keep showing up, because the room keeps earning itself.
Tech Stack
Notion AI
Jotform
Gemini Advanced AI
Canva
NotebookLM